Wattpad’s ability to connect storytellers and their readers in a unique way has been one of our most important assets as we’ve grown our community to more than 65 million people. Last year, we launched Raccoon as our first experiment in video-based storytelling to learn more about how storytellers create and interact with audiences when using video.
Raccoon’s creators shared inspiring, personal, and often true stories. They let viewers into their lives, sharing personal histories and experiences. The app often felt like hearing from a close friend. Raccoon’s short-form nonfiction video format excelled at creating these types of authentic connections between the audience and storyteller in a new way. We’ve seen how storytellers develop different types of narratives and use visual cues when using video.
With the insights we’ve gathered, we are now moving on to new and different experiments that will help Wattpad continue to innovate and create new storytelling technologies. In the coming weeks Raccoon will wind-down. As of May 1, the app will no longer play videos and the videos you’ve posted will no longer be viewable. If you would like to download your video, contact us at firstname.lastname@example.org for further instructions.
We want to thank everyone who shared their stories on Raccoon. The app became a new way to facilitate oral storytelling, the oldest and one of the most powerful storytelling traditions on the planet. With stories shared from all over the world, we are incredibly proud of Raccoon’s success, and we can’t wait to get started on our next experiment in innovative storytelling formats.